Apple & McLaren are teaming up to transform the auto industry.
Apple, a leading technology giant, is planning a strategic mashup between McLaren and electric vehicle startup Lit Motors.
This partnership at first will confuse many, but Apple & McLaren share commonalities with one another. These two giants both lead their respective industries when it comes to designing and focusing on the customer experience.
Their interest lies in a startup that is developing an electric vehicle that looks like a mashup of a smart car and a motorcycle, which gives us a snippet of an upcoming revolutionary electric vehicle.
Apple’s shift into the Auto industry shows its push towards innovation. McLaren’s brand would offer key exposure for Apple’s possible auto platform.
The world will just have to wait and see what else Apple & McLaren have in store for the future.