With many luxury car makers heading in the direction of SUV and Crossover vehicles, many believed Ferrari to be the next manufacturer to move into that space. However, at the 2016 Geneva Motor Show, Fiat group CEO Sergio Marchionne shot down the rumors of Ferrari developing a Sport Utility Vehicle. “’We will not play with SUVs,” he told reporters.
He stressed the fact that every move that the company makes has to fit with the brand, and it’s evident that he believes that manufacturing an SUV would not be the right move for the image they have always – and continue – to portray. However, he did admit to reporters that Ferrari is always actively exploring and considering new directions. It is always interesting to see what Ferrari does and car enthusiasts should be excited for what they have in store for the future.