The New McLaren 650S

Mclaren 650s

It’s been teased, it’s been leaked, but here it is, the McLaren 650S. The 650S is not considered the “baby McLaren”, the car set to rival the Porsche 911 but rather an upgraded to the 12C. The 650S will be better than the 12C but will of course sit below the P1. To make it more clear, the 650S was described by McLaren as its fastest, most engaging, best equipped and most beautiful series-production supercar yet.
It uses an upgraded version of the 12C’s 3.8-litre twin-turbo V8, by adding an extra 40 hp to put it at 650 metric hp, giving it the name. It has a blazing speed of 0-62 mph in 3.0 seconds and a top speed of 207mph, keeping it ahead of the Ferrari 458 Italia as well. You’ll notice the front end draws heavily on the P1. The lights are now LED and there are larger air intakes both in the nose and the front of the rear wheels. This not only aids cooling but also contributes to the 650S’s improved aerodynamics.

The 650S boasts the same drag coefficient as the 12C, but produces 24 percent more down force at 150mph. The 650S uses the same adaptive damping system as the 12C. The spring rates have been increased to improve driver engagement. McLaren says there’s no loss of comfort, with the steering feedback and brake feel improving over the already stellar 12C.There are new five-spoke alloy Pirelli tires and the option for carbon race seats.
The 650S doesn’t replace the 12C, it tops it. And it is only £20,000 more than the 12C’s asking price. Why would anyone get the 12C when they could have the 650S? This will become more apparent when the 650S Coupe and Spider make their official debut at the Geneva show in early March.

Maserati’s Super Bowl Ad

Like most people watching the Super bowl one of the last companies we expected to see a commercial for was Maserati. The commercial was of the highest quality showing what seemed to be a representation of the hard work put in to preparation. Viewers did not know it was a commercial for Maserati until the final seconds. For the most part the commercial was widely liked from a sheer entertainment standpoint. However some people speculate if it was a good media strategy for Maserati. Today a ninety second ad in the Superbowl goes for about 11 Million. And for the entire Ghibli campaign the costs totaled about 17 million. Was it worth it for Maserati to put this ad in the Superbowl? Here are a few reasons why we think Maserati made the right decision putting this commercial in the Superbowl.

The first thing that stood out was that no one saw this coming at all. There was no commercial leak, no ads leading up to the Superbowl, as if Maserati knew that American consumers would be caught off guard by this new ad campaign. Maserati is not widely known as a luxury car brand in the US but this campaign drastically increased Maserati’s brand awareness. This commercial also spread by word of mouth. Social media was all over the commercial as well. Some critics think that Maserati is targeting the wrong market by advertising a high end car to the middle class, the majority of the people who watched the superbowl. But this campaign was specifically for Maserati’s Ghilbli model which is in the price range of many superbowl viewers. Last but not least was the fact that out of the 12 superbowl commercials for car manufacturers this one stood out the most, maybe except for Ford’s new marketing ploy to run two back to back commercials.

Overall it would appear that Maserati has a good marketing strategy for their new model, the Ghibli. It will be interesting to see how high the return on investment for this campaign will be.


Audi Gives Glimpse of 2015 TT

Audi 2015 TT

One of Audi’s most well known models, the TT sports car, is going to get an upgrade. The 2015 Audi TT was revealed to the world at the 2014 Geneva International Motor Show in March.
Nothing internal for the car has been revealed yet but the company is teasing us with some sketches of the new coupe. Its rounded shape has a similar silhouette to the current model, but there is a more pronounced horizontal look on the front and rear ends. In the front, a trapezoidal grille opening and angular headlights almost look like the new Ford models while the character line stretches from the lights alongside the car to the taillights. The taillights will feature a permanently on running lamp according to Audi. They say this is new and exclusive to the brand and it looks similar to what Lamborghini has been doing lately which makes sense because Audi owns Lamborghini.

Look for the car to make its appearance at the Geneva show, which opened to the press on March 4.

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Audi will keep the V-8 engine in the new Audi R8



Audi has been hinting over the past few weeks that they would be taking the 4.2-liter V-8, the 450-hp out of the next R8, which worried a lot of people. However, a few days ago, Audi made it clear that this was not the case and they had a few reasons behind this.
The next generation R8 will keep the V-8 in its current form and is due out next year around the same date as its counterpart the Lamborghini Huracan. The new R8 will be tuned to deliver slightly more power than the 430-hp version in the 2014 model. The 4.0-liter twin-turbo V-8 is too difficult to properly cool in a mid-engine configuration. Plus, no matter how fast the turbines spin, they would slow the R8’s throttle response and muffle the exhaust too much, both of which go against the R8’s mission as a top-tier exotic car. Corporate also felt that they wanted to keep the base R8 comfortably below the V-10 model as well. They don’t want the R8 to look weak compared to the Huracan, but they need the V-10 model to be slightly less intimidating than the new Lamborghini. Audi found a great middle with the slightly improved yet mostly unchanged V-8 engine in the newR8.

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The future is coming, sooner than you think

The days where people no longer have to drive themselves is closer than you think. It is no longer only a hypothetical idea portrayed in Sci-Fi movies. As shown in the video above, Audi is continuously working on developing an autopilot car of the future. The idea behind this car would be to take human error out of driving and improve road safety.

 Key features from the video:

As shown in the video, the car would be activated by a smartphone app. The app would essentially act as your own valet parking service by starting your car and directing it to your location. The car will use its 30 sensors and radar devices to navigate through complex driving situations and pick you up at your location.

 Other Key Features:

  •  Adaptive cruise control with stop and go features.
  • Speed optimize by the MMI Navigation Plus System, network data of the route ahead.
  • Cameras that capture roadside speed sign just in case they differ from the digital speed limit.
  • ESP emergency response- tighten your seatbelt
  • Can see up to 300 meters in total darkness- not affected by night glare

Audi’s LED Headlights Technology

Audi LED Headlights

Audi currently offers its innovative LED technology on its entire lineup for both headlights and tail-lights.  The LED headlights produce light at 5,500K, which is basically the same as daylight, while typical auto headlights produce 3,200K.  This increase in color should amplify visibility, but should also help to reduce strain because it is similar to daylight.  Audi’s LED taillight technology is advantageous as well.  The expectation is that it will reduce rear-end accidents because the LEDs illuminates up to ten times faster than typical taillights.  This will increase the reaction time the following drivers have to brake.

Another promising benefit of this LED technology is theoretically it should create fuel and emissions efficiency.  This is because it takes less energy for the engine to power the headlights and taillights.  According to Audi, “Cars equipped with Audi LED daytime running light technology saved around 25,000 metric tons of CO2 during their first year of operation.”  This is because LED bulbs use about four times less energy than typical lights.  In addition, LED bulbs have a longer life than typical bulbs at approximately 10,000 hours.  LED technology should save fuel as well as reduce emissions and might eventually cause the end of typical bulbs.

Ferrari California T Debuts

California T

This March, at the world famous Geneva Motor Show, the Ferrari California T makes its official debut with a new mid-front engine 8 cylinder berlinetta. It was also designed with a retractable hard top.  This Ferrari has a brand-new twin-turbo engine with 552 horsepower and 77 kgm of torque.  This particular engine is able to reach 62 mph in 3.6 seconds with zero turbo lag.  The California T has a top speed of 196 mph.

The new California T has increased the torque by 49% from its predecessor as well decreased fuel consumption by 15%.  The California T still retains its prized attributes of the previous California such as the 2+ cabin style and pontoon-fender design.  Some of the new additions to the exterior are side-by-side exhausts (compared to the stacked look of its predecessor) as well as a more modern looking grille.  Furthermore, the new California T has more aggressive styling lines along the sides of the car with more vivid wheel arches.  The price has not been announced yet, but it is sure to be in the typical Ferrari price range.